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The UnGentle Approach

How we work

Purpose-driven
Creating positive change.
Keep it simple
Clear priorities, straightforward advice.
Real partnerships
Honest collaboration.
Care & integrity
High standards, sustainable pace.

Meet the Team

Dean

Dean Steele

Co-Founder
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Charlotte

Charlotte Dawson

Co-Founder
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Josh

Josh Simmonds

Ads Lead
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Kirstie

Kirstie Norris

Brand Designer & Website Creator
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Justin

Justin Levene

Account Manager
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Sebastian

Sebastian Tinoj

Digital Solutions
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The More You Know

Power In
Knowledge

UnGentle Labs is our dedicated space for innovation, research, and experimentation. It’s where we push the boundaries of marketing by testing new ideas, analysing industry trends, and developing strategies that drive growth for our clients and ourselves. This is our playground for cutting-edge marketing innovation and growth. 

And we are more than happy to share what we know with you. Have your reading eyes ready? Take a look through our LABS findings.

 

The UnGentle Method

UnGentle is for the all-ins: founders and leaders who want honest, experienced advice and practical support. We’ve done the hard work, lived the challenges, and learned from both failures and wins.

What we do bring is clarity and simplicity in a world that’s getting faster (and noisier). We help you reduce the back-and-forth, avoid burnout, and make better decisions – backed by data, strong operating rhythms, and teams that align with your values.

We combine decades of experience with academic research and development, proven methodologies, and an innovative mindset – helping you balance vision, mission, and values while building something that lasts.

Dean Steele

Co-Founder

Dean is a relationship-led strategist who brings calm, commercial clarity to complex decisions. He focuses on long-term partnerships, quality delivery, and helping clients move forward with confidence – without noise or unnecessary complexity. 

Charlotte Dawson

Co-Founder

Charlotte leads operations and delivery at UnGentle, turning strategy into practical systems that teams can actually run. She’s direct, supportive, and focused on building momentum through clarity, structure, and high standards. 

Josh Simmonds

Ads Lead

Josh leads paid media and performance delivery, translating strategy into measurable campaigns. He’s focused on clean execution, continuous optimisation, and clear reporting – so results are understood, not just delivered. 

Kirstie Norris

Brand Designer & Website Creator

Kirstie shapes the visual identity and digital presence behind UnGentle and its clients. She brings sharp creative direction with a practical eye for usability – building brands and websites that look great and work hard. 

Justin Levene

Account Manager

Justin keeps projects moving and clients supported, making sure priorities are clear and delivery stays on track. He’s proactive, and focused on making the experience smooth. 

Sebastian Tinoj

Digital Solutions

Sebastian leads digital solutions across websites, builds, and technical delivery. He’s structured and detail-driven, bridging client needs with development execution to keep projects scoped, stable, and shipped.