With his boundless enthusiasm and knack for innovation, Dean keeps the team on their toes and thrives on collaboration.
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Bringing together a quirky crew of talent to create the magic at UnGentle.​

From navigating the legal world to diving headfirst into the dynamic realm of marketing, Dean’s journey has armed him with a post graduate diploma in law, MBA and is currently reading post graduate MA Marketing and Digital Communications

Dean is a well-respected mentor to many and a force to be reckoned with in the business world.
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Dean wears many hats, from steering the ship to dreaming up new and exciting ventures for UnGentle and his other businesses.
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Dean’s knack for success is no secret—he’s led award-winning businesses and continues to push the boundaries of what’s possible.​

When he’s not busy revolutionising the industry, Dean can be found on the Jiu-Jitsu mats or enjoying quality time with his adventurous family and furry friends.​

Meet Josh, our Media Buyer Guru from Cardiff. 

Josh is a seasoned pro when it comes to purchasing media and ads for UnGentle (with over four years under his belt in the team).​

Josh helps us leverage data to drive exceptional results across various social media platforms to help get your brand and business noticed.​

Josh discovered his passion for the dynamic world of digital marketing during his post-graduate master’s degree in Media, Communications & PR at Cardiff University. Inspired by the power of data-driven and creative business, Joshua found a natural fit for his skills and interests.​

In his downtime, Josh enjoys unwinding with classic TV shows, with Mad Men being a personal favorite. He finds inspiration in the show’s depiction of the advertising industry’s golden age and often draws parallels between the characters’ journeys and his own experiences in the field.​

When he’s not busy optimising ad spend or analysing campaign performance metrics, you can find Joshua enjoying the vibrant culture of Cardiff or exploring the latest trends in digital marketing.​

With over a decade of experience at the Ministry of Defence and across industry, Charlotte brings a dynamic and holistic blend of leadership and strategic engagement to our teams and clients.​

From leading diverse, high performing teams to driving digital transformations, Charlotte’s expertise in STEM professions and business operations sets her apart as a true innovator in her field.​

At UnGentle, Charlotte ensures excellence and fosters growth through her strategic approach and high standards.​

Integrity, creativity, and continuous learning shape her approach to leadership and collaboration.​

Beyond the world of UnGentle, Charlotte is a devoted mother to a blended family of three, as well a passion for being outdoors as much as possible. Charlotte studies and teaches yoga, enjoys being crafty and reading (mostly ”fairy smut” as Dean calls it).​

With Charlotte at the helm, UnGentle and its partners are poised for continued growth and innovation.​

With a knack for crafting super speedy, bespoke websites that reflect your brand identity and captivate your audience, Malakai is your go-to guy for all things web-related.

Malakai collaborates closely with our Discovery teams to bring your vision to life.

With over two decades of experience in web development and server management (yes, you read that right—he’s been at it since he was 15!), Malakai is a seasoned pro in the digital realm and has almost as many grey hairs as Dean.

With his passion for Brazilian Jiu-Jitsu, along with his role as an amazing and dedicated father to three children and three cats, Malakai brings a unique blend of creativity and discipline to his work.

As a neurodivergent individual (joining the ranks of many on our team), Malakai approaches every project with a fresh perspective and thoughtful mindset.

When he’s not immersed in the world of web development, you can find Malakai playing his guitar or reminiscing about the days when making websites was a breeze (before the era of mobile devices!).

With a passion for community and an eye for detail, Kirstie specialises in increasing business impact and connecting people to what matters most.​

Former dental practice manager turned business and marketing enthusiast; Kirstie is the creative force behind our captivating campaigns.​

Drawing from her gymnastics background, Kirstie brings strength and fluidity to our dynamic marketing team, creating visually stunning content that tells compelling stories.

When not crafting marketing magic, Kirstie enjoys baking bread with partner Dale and finding zen on the yoga mat.​

As an avid reader and writer, Kirstie spends her Sundays with a cup of tea, exploring thought-provoking realms.​

Driven by the belief that community is the cornerstone of beauty, Kirstie aims to inspire connections and promote positive impact through her work.​

Sport has always been at the core of Justin’s life, shaping both his career and personal journey.​

With an impressive record of 29 marathon titles in wheelchair racing and holding the titles of World and European Champion in Brazilian jiu-jitsu, Justin’s sporting prowess is unmatched.​

A staunch activist for equality and human rights, Justin works tirelessly to see fair treatment for everyone and is a mentor to newly injured civilians and veterans.​

As client Account Manager, Justin serves as one of the primary liaison between clients and the organisation. ​

His role involves ensuring client satisfaction and nurturing relationships.​

Beyond his professional endeavours, Justin brings a touch of humour and culinary flair to the team. His love for food and cooking adds a delightful dimension to the UnGentle culture.​

Daren Bartlett’s cinematic journey is fuelled by his passion for sport, culture, and the stories of marginalised communities and subcultures around the world.​

Having traversed the landscapes of Latin America, Daren’s films delve deep into the vibrant communities he encounters, capturing their essence and dynamics through intimate storytelling and visually stunning imagery.​

Each of Daren’s documentaries is a testament to his unique style, blending intimate interviews with a kinetic visual approach that brings his subjects’ interests and obsessions to life on screen.​

In addition to his documentary work, Daren collaborates with industry elites, bringing his creative vision to commercial projects and collaborations that push the boundaries of storytelling.​

Daren’s films have garnered praise for their unique perspective and privileged insider access, earning accolades from industry insiders. ​

“Daren Bartlett’s films show his fascination with the sub-cultures and lesser-known traditions of our societies. His empathy with his subjects give his work a unique perspective and privileged insider access and are shot with a boxer’s grace and a poet’s eye”. Phil Clarkson, BBC Newsnight Editor​

Hailing from the realms of programming code and creativity, Sebastian Tinoj is our resident full-stack developer extraordinaire, specialising in Java and React.​

When he’s not busy crafting cutting-edge web applications, you can find Sebastian busting out his signature dance moves at our office Christmas parties, much to everyone’s delight.

​ Combining his passion for code with a knack for design, Sebastian creates web experiences that not only dazzle but also leave users clicking for more.​

With his infectious energy and dedication to mastering his craft, Sebastian is the secret sauce behind our team’s success, ensuring every project reaches new heights of excellence.​