What Sports Teach Us About Keeping Our Customers.
Spring isn’t just about fresh starts—it’s about taking control. In competitive industries, waiting for the perfect moment to act is a losing strategy.
The same applies to your digital presence. If you’re not actively dominating your online market, you’re likely falling behind. As we step into Q2, it’s time to optimise and own your digital space.
Stop Just Refreshing—Start Dominating
Too many businesses treat their digital strategy like a “set and forget” routine. But in competitive industries—whether you’re running a sports business, a brand, or a local academy—you need to adapt constantly. Just as an athlete adjusts their game plan based on their opponent, your business should evolve with the seasons.
Here’s how we’ve been helping businesses and brands use digital tools to stay ahead:
1. Optimise Your Content for the Season
Spring brings energy, motivation, and people looking to level up. Your content should reflect that energy. Whether it’s promoting new services, offering exclusive Q2 deals, or showcasing success stories, your messaging needs to feel timely and urgent.
- Refresh your website and social media with seasonal messaging. If you can’t remember the last time you updated your site, take that as a sign.
- Create video content showcasing your products, services, events, or client success stories. A little blue sky can do wonders for motivation.
- Use SEO strategies to capture seasonal searches like “best [your service] near me” or “how to [your niche] this spring.”
2. Digital Tools That Top Businesses Are Using to Stay Ahead
The best businesses don’t wait for customers to find them—they use digital tools to pull them in. Here’s what’s working:
- Targeted Facebook & Instagram Ads: Laser-focused campaigns promoting your services, free trials, or testimonials. One of our clients made an extra £12,500 in Q1… just saying.
- Google My Business Optimisation: Businesses ranking at the top of local searches have complete, regularly updated profiles.
- Lead Follow-Ups: Whether automated or manual, following up quickly is key. Get back to people, yesterday.
- Live Streaming & Content Marketing: Live Q&As, behind-the-scenes content, or instructional videos build authority and attract new customers.
3. Major Sporting Events & Your Marketing Strategy: The Cheltenham Festival Effect
You might think horse racing has nothing to do with your business, but great marketers know how to leverage major sporting events to drive engagement. The Cheltenham Festival, one of the UK’s biggest sporting events in March, presents a golden opportunity:
- Run betting-style promotions: “Bet on yourself—join now and get a month free with a full-year commitment.”
- Tie-in content: Draw comparisons between the discipline and precision of top-level athletes and your industry’s values.
- Engage with sports fans: Many sports fans follow multiple disciplines. Campaigns tied to major events can bring in unexpected leads.
UnGentle Tip: For extraordinary results, trust a trained advertising team to handle your campaigns.
4. Your Website: The Cornerstone of Your Digital Strategy
Think of your website like your foundation. If it’s weak, you’re wide open to competitors stealing your prospects. If it’s strong, you control the pace and stay on the front foot.
If your website is outdated, slow, or not optimised for conversions, you’re losing potential customers daily. A modern, high-performance website ensures:
- Lightning-fast load speeds
- Mobile-first design (since most traffic comes from smartphones)
- Seamless booking, purchase, or lead capture
- SEO dominance to rank above competitors
Time to Take Action
Winning online isn’t about hoping for more visibility—it’s about seizing it. Business success is about precision and strategy. If you’re not actively improving your digital presence, someone else is taking your place.
At UnGentle, we specialise in helping businesses, brands, and sports organisations own their local market online. From cutting-edge websites to SEO-driven content strategies, we turn clicks into paying customers.
Ready to stop playing defence and get on the front foot? Let’s build your digital dominance strategy today.