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case study

Roger
Gracie

Moorgate Jiu Jitsu academy

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CLIENT

Roger Gracie Moorgate

SERVICES

Web Development / Advertising / Videography & photography / Training / Mentorship

DATE

June 2023 - present

Introduction

About

We support Jiu-Jitsu academies that are ready to go the distance and are committed to the success of themselves, and their students. Roger Gracie Moorgate is one of those academies. 

We began working with their dedicated team in 2023 and we continue to support them in steering their ship to success.

From paid advertising, capturing content that tells their story to building them a website that converts potential customers into clients (and moves as fast as they do) Moorgate’s marketing strategy is a recipe for success.

The Challenge

We start from the ground up and firstly get to grips on a businesses vision for one, five and ten years time. We identify the space between current efforts and processes and set a goal to close that gap.

The Research

At UnGentle, we provide and execute a forward motion discovery/research operation to help our clients build long term momentum. Strong foundations make the strongest of empires after all. Presenting everything we have discovered we move into solution focus.

The Solution

Using our research we build the bridge between current business performance and future goals. We create a bespoke solution, using data collected over 18 years in industry to help your business achieve results alongside your hard work. Together we implement.

The Objective

Growing from the Ground Up

We have worked closely and collaboratively with Roger Gracie Moorgate from even before they opened their doors to the public.

The business owner, once head coach at Roger Gracie HQ, felt ready to take the next step and open his own academy.

Alongside his hard work and dedication we helped grow the academy together from zero students to a thriving academy steeped in community. We provide invaluable mentorship and guidance to our clients on our Going Pro and Hall of Farm packages as standard. 

We started from the ground up, creative a website that instilled trust and professionally from the word go.

We researched, developed and created paid advertising campaigns. Constantly managing, tweaking and researching to achieve the best results and ensuring student enquiries kept coming.

UnGentle is passionate about changing lives through the sport, and great people can’t do that if their students can’t find them.

Brainstorming

Strategy

No client begins their UnGentle journey without a discovery. This involves asking  big questions and taking stock of ourselves, each other and our current efforts. It can be hard, but our clients do hard things.

The discovery informs the strategy and this is what sets our clients results apart from those of other marketing agencies. 

We hand craft your strategy from every touch point to ensure your new students arrive with confidence and stay long after the intro class ends.

What We Did

The Result

Like many of our clients, Moorgate’s results haven’t reached a definitive end as they continue to remain with us as they set bigger goals, year on year.

In 2024 alone we’ve helped the academy achieve Five Hundred extra qualified leads through our meticulous marketing, research and training programs to ensure the rest of the team converts.

That’s on top of their regular enquiries!

We’ve helped the academy stay true to their vision and kept them accountable in their goals – within our Going-Pro package you receive more mentorship with the team, and we know first hand how much more likely we are to succeed with a mentor.

We’ve celebrated their wins, identified struggles and we’ve learnt a lot of lessons together. The UnGentle way is recognising the work to be great, and do great things, is hard. We don’t sugar coat that, we’re in it together.

There’s been many more results behind the scenes, and there will be many more to come.

What About You?

The Recipe for Growth

We’re a team of specialists using data and creativity to grow your sports business. With years of experience, we design strategies that deliver measurable outcomes—like more leads, increased conversions, and higher revenue. Our focus is on turning your marketing into real results that help your business grow.

Our team of results-driven, perfection-seeking individuals is dedicated to transforming your paid adverts into impactful outcomes, focusing on a human-centric approach.

Ready for exponential growth?

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